100+ YouTube Statistics, Facts & Demographics

In 2023, YouTube has over 2.5 billion monthly active users.

Steven Zauderer

October 21, 2024

min read

Top 26 YouTube Statistics & Facts

In 2023, YouTube has over 2.5 billion monthly active users.
Every day, people watch over a billion hours of video on YouTube.
The average viewing session on YouTube is 40 minutes.
Over 70% of YouTube watch time comes from mobile devices.
YouTube is available in over 100 countries and in 80 languages.
The most-viewed video on YouTube is "Baby Shark Dance" with over 8.9 billion views.
YouTube is the second most-visited website in the world, after Google.
YouTube has over 31 million channels.
Over 500 hours of video are uploaded to YouTube every minute.
The first YouTube video was uploaded on April 23, 2005.
YouTube was created by three former PayPal employees.
Over 1 billion hours of YouTube videos are watched every day.
The highest-paid YouTuber in 2020 was Ryan Kaji, a 9-year-old who earned $29.5 million.
Over 90% of 18-44 year-olds in the US use YouTube.
Over 50 million people use YouTube TV, the platform's subscription service.
YouTube is the second-largest search engine in the world, after Google.
The most common reason people watch YouTube is for entertainment.
Over 70% of YouTube watch time comes from recommended videos.
Over 40% of YouTube's traffic comes from mobile devices.
YouTube has over 15 million active content creators.
Over 4 billion videos are viewed on YouTube every day.
The most popular genre of YouTube video is music.
Over 90% of US adults aged 18-24 use YouTube.
The most popular day for watching YouTube is Sunday.
Over 70% of YouTube users watch videos to learn something new.
Over 70% of YouTube watch time comes from outside the US.

The Top 25 YouTube Users by Subscribers

T-Series - 178 million subscribers
PewDiePie - 109 million subscribers
Cocomelon - Nursery Rhymes - 107 million subscribers
SET India - 100 million subscribers
5-Minute Crafts - 72.8 million subscribers
WWE - 71.6 million subscribers
Canal KondZilla - 61 million subscribers
Dude Perfect - 57.9 million subscribers
HolaSoyGerman - 41 million subscribers
Zee Music Company - 40.2 million subscribers
Kids Diana Show - 39 million subscribers
Justin Bieber - 38 million subscribers
Like Nastya Vlog-37million Subscribers
14.RihannaVevo-36million Subscribers
15.Ed Sheeran-36million Subscribers
16.Vlad and Nikita-35million Subscribers
17.MrBeast-34million Subscribers
18.Blackpink-33million Subscribers
19.Taylor Swift-32million Subscribers
20.Zee TV-31million Subscribers
21.Ariana Grande-31million Subscribers
22.AC/DC Official-30million subscribers
23.Pinkfong! Kids' Songs & Stories-30million subscribers

24.Badabun-29million subscribers
25.Marshmello-28million subscribers

Monthly Active YouTube Users by State

California - 235 million
Texas - 155 million
Florida - 130 million
New York - 115 million
Pennsylvania - 70 million
Illinois - 65 million
Ohio - 60 million
Michigan - 55 million
Georgia - 50 million
North Carolina - 45 million

These numbers show the widespread use of YouTube across the United States, with California leading the way with a staggering number of monthly active users at over 235 million, followed by Texas and Florida with over 150 and 130 million monthly active users respectively.

While some states have a higher population than others, this doesn't necessarily translate into more users on YouTube, as seen in the case of Pennsylvania and Georgia where their respective populations are not as high as other states but still have a significant number of monthly active YouTube users.

Top 25 Countries with the Highest Monthly Active YouTube Users

China - 854 million
India - 448 million
United States - 206 million
Indonesia - 125 million
Brazil - 120 million
Pakistan - 78 million
Nigeria - 61 million
Bangladesh - 46 million
Russia - 47 million
Japan - 70 million
Mexico - 100 million
Philippines - 67 million
Vietnam - 64 million
Ethiopia - 19 million
Egypt - 45 million
Germany - 47 million
Iran - 40 million
Turkey - 43 million
Democratic Republic of the Congo - 15 million
Thailand - 39 million
France - 38 million
United Kingdom - 45 million
Italy - 31 million
South Africa - 29 million
Tanzania - 11 million

These numbers show that the majority of monthly active YouTube users are from India, with over 448 million users, followed by the United States with over 206 million users and Brazil with over 120 million users.

While some countries have a higher population than others, this doesn't necessarily translate into more users on YouTube, as seen in the case of Japan and Germany where their respective populations are not as high as other countries but still have a significant number of monthly active YouTube users.

YouTube Ad Audience April 2023 DataReportal

YouTube Revenue

YouTube generated only $15,000 in revenue in its first year.
By 2007, YouTube was generating an estimated $1.2 million per month in advertising revenue alone.
In 2012, Google reported that YouTube had exceeded $1 billion in revenue for the first time.
In 2020, YouTube's revenue reached over $19.7 billion, up from $15 billion in 2019.

Top YouTube Channels by Revenue

Ryan Kaji - $29.5 million in 2020
MrBeast - $24 million in 2020
Dude Perfect - $23 million in 2020
Rhett and Link - $20 million in 2020
Preston Arsement - $19 million in 2020

It's interesting to note that all of these channels have a significant focus on entertainment, with Ryan Kaji being a child star who reviews toys, MrBeast performing stunts and challenges, Dude Perfect executing trick shots, Rhett and Link hosting a talk show-style program, and Preston Arsement playing video games.

These channels' success shows the power of engaging content on YouTube and the potential for creators to earn substantial amounts of money through their videos.

YouTube Quarterly Users 2010 to Present

In Q1 2010, there were approximately 24 million quarterly active users on YouTube.
By Q4 2020, the number of quarterly active users on the platform had increased to over 2 billion.
The growth in quarterly active users on YouTube has been steady over the past decade, with some noticeable spikes in growth.
Between Q4 2013 and Q1 2014, there was a significant jump in quarterly active users from approximately 800 million to over 1 billion.
The increase in users could be attributed to various factors such as increased mobile usage and greater accessibility to high-speed internet.
The data shows that YouTube continues to be a dominant force in online video content consumption and its user base only continues to grow with time.

The YouTube Premium Annual Subscribers from 2015 to 2022

In 2015, YouTube launched its ad-free subscription service, then known as YouTube Red. It was reported that the service had around 1.5 million subscribers by the end of the year.
By 2016, the number of subscribers had reportedly grown to around 1.9 million.
In 2017, YouTube rebranded its subscription service as YouTube Premium and expanded it to new markets. The company did not disclose subscriber numbers at that time.
In 2018, it was reported that YouTube Premium had reached around 2 million subscribers worldwide.
The following year, in 2019, reports stated that YouTube Premium had surpassed 20 million subscribers worldwide.
In early 2020, it was estimated that YouTube Premium had around 30 million paid subscribers globally.
As of mid-2021, it is estimated that YouTube Premium has over 50 million paid subscribers worldwide.

These figures show a steady increase in the number of annual subscribers for YouTube Premium since its launch in 2015. The significant jump from around two million subscribers in 2018 to over twenty million in just one year can be attributed to increased marketing efforts and expanding into new markets.

With over fifty million paid subscribers currently using the platform's premium features such as ad-free videos and exclusive content, it's clear that there is a growing demand for these services among consumers.

YouTube vs Social Apps: Users

YouTube has over 2 billion monthly active users.
Facebook and Instagram each have around 1 billion monthly active users.
WhatsApp has over 2 billion monthly active users.
TikTok has over 1 billion monthly active users.
Twitter has only around 330 million monthly active users.
LinkedIn has over 700 million registered users.
Pinterest has over 400 million monthly active users.
Snapchat has around 280 million daily active users.

People Enjoy Watching Videos on YouTube Everyday

People spend an average of 8 minutes and 41 seconds per day watching videos on the platform.
Over 70% of YouTube users watch videos for entertainment purposes.

YouTube Users by World Region

Asia-Pacific: over 1 billion monthly active users
Europe, Middle East and Africa (EMEA): over 600 million monthly active users
Latin America: over 500 million monthly active users
North America: over 200 million monthly active users

These numbers show that the majority of YouTube's user base is in the Asia-Pacific region, with over 1 billion monthly active users. The EMEA and Latin America regions also have a significant number of monthly active users on the platform with over 600 and 500 million respectively.

North America has over 200 million monthly active users on YouTube, showing that there is still a significant user base in this region despite having fewer users than other areas.

YouTube’s Audience Demographics

55% of YouTube users are male
45% of YouTube users are female
Roughly equal percentages of viewers from low-income households (less than $30K per year), middle-income households ($30K-$75K per year), and high-income households (over $75K per year) use YouTube
The majority of YouTube users have at least some college education or higher.
81% of internet users aged 15-25 years old in the United States use YouTube
71% of internet users aged 26-35 also use the platform
67% of internet users aged 36-45 also use the platform
58% of internet users aged 46-55 also use the platform
44% of internet users aged 56 and above also use the platform

These numbers show that YouTube is popular across all age groups, with a majority of younger audiences using the platform. However, there is still a significant number of older audiences who are actively using YouTube, indicating that it is not just a platform for younger generations.

The data shows that YouTube has something for everyone, regardless of age or demographic.

People Discover New Products on YouTube

90% of people discover new brands or products on YouTube
Over 50% of those use YouTube to research products before purchasing them
Users are more likely to watch product review videos than any other type of video content related to shopping

YouTube Users Prefer Mobile Over Desktop

According to a recent study, 70% of YouTube watch time comes from mobile devices.
Only 30% of YouTube watch time comes from desktop or laptop computers.

Importance of YouTube for Businesses

YouTube is an essential platform for businesses to reach their target audience. According to a recent survey, 70% of viewers bought from a brand after seeing it on YouTube.
Furthermore, 86% of businesses use video as a marketing tool and 93% of marketers say they've landed a new customer thanks to a video on social media, including YouTube.
YouTube has become the second-largest search engine in the world after Google. This means that having a presence on the platform can significantly increase a business's visibility and reach.
Businesses that use videos on their website or landing page can increase their conversion rates by up to 80%.

The Top 15 Most Viewed YouTube Videos as of August 2021

Baby Shark Dance by Pinkfong Kids' Songs & Stories - 8.9 billion views
Despacito by Luis Fonsi ft. Daddy Yankee - 7.3 billion views
Shape of You by Ed Sheeran - 5.5 billion views
See You Again by Wiz Khalifa ft. Charlie Puth - 5.3 billion views
Johny Johny Yes Papa by LooLoo Kids - 5 billion views
Masha and the Bear: Recipe for Disaster by Get Movies - 4.4 billion views
Uptown Funk by Mark Ronson ft. Bruno Mars - 4 billion views
Gangnam Style by Psy - 3.9 billion views
Learning Colors – Colorful Eggs on a Farm by Miroshka TV - 3.7 billion views
Sorry by Justin Bieber - 3.4 billion views
Sugar by Maroon 5 - 3.4 billion views
Bath Song | CoComelon Nursery Rhymes & Kids Songs-3,36 Billion Views
Roar Katy Perry-2,99 Billion Views
Counting Stars OneRepublic-2,91 Billion Views
Thinking Out Loud Ed Sheeran-2,89 Billion Views

Source

https://socialblade.com/youtube/

https://www.oberlo.com/blog/youtube-statistics

https://www.businessofapps.com/data/youtube-statistics/

https://datareportal.com/essential-youtube-stats